Overview
At QIAGEN, we are driven by a simple but powerful vision: making improvements in life possible.

We’re dedicated to revolutionizing science and healthcare for the better. From our entrepreneurial roots to our current global presence, we’ve grown into a force for positive change. With thousands of employees across six continents, collaboration is our greatest strength. We’re always striving to identify talented individuals to join our exceptional teams.

We have played a pivotal role in shaping modern science and healthcare, and we’re just getting started. If you’re someone who thrives on new challenges, and wants to make a tangible difference in people’s lives, then QIAGEN is the place for you.

At QIAGEN, every day is an opportunity to make a real-life impact.

Join us, grow with us, and together, let’s shape the future of biological discovery.

Position Description
We are seeking an
Associate Director of Regional Marketing, Life Sciences (Molecular Tools and Oncology)
, based in
Germantown (GTN), Maryland or remote
, to play a
pivotal role in driving growth and demand for the Life Sciences portfolio
, with a strategic focus on dPCR and Cancer Research.

This role is ideal for a passionate marketer with a strong foundation in marketing to life sciences and translational laboratories through North America. You will lead strategic marketing execution across the North American region, driving adoption and utilization of QIAGEN MTO products.

Key Responsibilities

• Support achievement of overall revenue and marketing goals

• Have a clear understanding of the regional commercial objectives and must wins.

• Identify ways that marketing can measurably help achieve and exceed regional commercial objectives.

• During budget and marketing planning, provide historical baseline data to show how marketing can attribute revenue or impact to achieve budget targets.

• Develop and Execute Annual Regional Marketing Strategies:

• Develop the annual regional marketing strategy for key products and segment marketing for both dPCR/PCR and Life Sciences segments.

• Execute Strategic and Impactful Regional Marketing Activities:

• Help set regional commercial objectives and strategies with commercial leadership team

• Develop and execute marketing activities to achieve commercial objectives

• Clearly demonstrate marketing impact through implementing measurable demand generation and commercial enablement activities.

• Use market data, intelligence, funding intelligence and databases to develop informed, data-driven marketing activities to achieve regional commercial targets.

• Measure, Report and Optimize Marketing Activities:

• Set KPIs – focusing on revenue generating, and/or mid to bottom of funnel activities.

• Measure and analyze performance of regional marketing activities.

• Identify measures to optimize marketing performance and execute fixes.

• Own your results – report out at MBRs, QBRs – manage dashboards and feed into Bowlers. focus on measurable results.

• Partner with and Support the NA CommOps Organization:

• Partner closely with the NA CommOps / sales teams and leadership to develop marketing activities with agility in response to market dynamics, competitive changes, and opportunities.

• Be the voice of the region to global colleagues and within QIAGEN:

• Provide feedback to global marketing and product teams on NA regional market dynamics, funding changes, macroeconomic, microeconomic, etc

• Ensure the voice and needs of the North America customer is incorporated into annal planning.

• on competition

• Work with Global to Feedback on Campaigns

• Provide feedback on marketing performance, market dynamics, and commercial activities/issues to the global team.

• Provide commercial and marketing performance feedback to global colleagues.

• Seek help, collaboration and support from global marketing where needed.

Additional Desired Qualities

• Develop, communicate and execute regional marketing plans, in close cooperation with responsible stakeholders
• Actively participate in preparation of launches for new products to be introduced into the market; drive success of products introduction in the field
• Ensure budget compliance and measures return of investments of marketing activities

Position Requirements

• Background in infectious disease, public health or immune response diagnostics, with extensive experience marketing to clinical laboratories and healthcare professionals.
• 5–8 years of experience in life sciences marketing roles, preferably within molecular platforms and products.
• Experience with Agile marketing processes ideal but not required. Experience with sales platforms such as Seismic ideal but not required.
• Strategic, cross-functional collaborator with a track record of successful product launches and commercial impact.
• Excellent presentation skills and training experience, with a proven ability to educate and engage diverse audiences both virtually and in-person.
• Experience recruiting and working with Key Opinion Leaders to produce educational content and product presentations.

What we offer

• Bonus/Commission
• Local benefits
• Referral Program
• Volunteer Day
• Internal Academy (QIALearn)
• Employee Assistance Program and internal QIAGEN communities
• Hybrid work (conditional to your role)

Our people are the heartbeat of everything we do. Passion drives us as we push boundaries to innovate and evolve. We inspire with our leadership and make an impact with our actions. We cultivate a collaborative, supportive environment where each individual and team can flourish. We champion accountability and encourage entrepreneurial thinking.

QIAGEN is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability or any other status protected by applicable law.

QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs.  Candidates who require accommodation should contact recruting@qiagen.com. This policy is part of QIAGEN’s ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.